An overview of using email API for business

  The reason marketing teams like email so much can be summed up in one word: ROI. A sooner or later email can be used to launch a new product, lure readers back to a sale, or simply serve as a nudge to let people know your brand is still around. But as your list gets bigger, the prospect of sending email manually starts to get messy. All a sudden you’re managing thousands of contacts, multiple campaigns, and emails that must go out yesterday. That’s exactly where email APIs step in. Rather than considering email as a distinct marketing job, companies can embed it within their services. Organizations can automate their customer journeys via email platforms such as Sinch emails, which can be set off automatically by actions taken by customers. New signup? Send a welcome email. Ask for receipt instantly. It’s all taken care of, your team can focus on planning, not packing.   Turning Email into an Automated Marketing Engine Consider how many different emails a growing b...

  Maintaining a SaaS platform is all about incessant communication with your users. Newcomers need onboarding emails, existing customers expect updates, and inactive customers need reminders to come back. Doing all of that by hand would be overwhelming even at a modest scale, and unimaginable when the user base is large.   That’s why so many SaaS companies use Sinch email APIs to automate communication. Instead of sending messages individually, platforms can send emails triggered by activity of users.   Automating User Communication Consider the volume of emails a SaaS platform sends in a day in your own life. Welcome emails, password resets, billing notifications, product updates and feature announcements all contribute to the user experience. These messages can be triggered automatically based on certain events in the platform with Sinch email API . For instance, when someone registers for your website, the system can immediately e-mail a welcome message that...