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Email APIs: A brief introduction

Businesses of multiple types use emails to communicate with their customers. However, sending bulk email to your current and prospective customers manually would be both time-consuming and inevitably fallible. Any large business is likely to have hundreds of thousands of people on their mailing list. It is next to impossible to send emails to all of them without having a developer take care of it. While you may choose to write software to automate your emails from scratch, this process will require further upkeep and maintenance. Opting for Email APIs would be a more efficient way to send and manage both email notifications and transactional emails.

Email API for business basically allows applications to access functions offered by the platforms of diverse email service providers. This includes moving or editing folders, editing templates, generating and sending transactional emails, building drafts, and so on. APIs also support analytics of this data, which is a facility you wouldn’t be able to enjoy while integrating with email service providers directly. Email API providers can also aid in handling diverse protocol matters like message sending, reporting, and message assembly, which otherwise would have to be handled by the application software development team.

Email APIs are broadly classified under two categories, contextual and transactional. Transactional email APIs are commonly used as Bulk Email API, and help in sending notification emails and executing mass marketing campaigns. Their key function is to design transactional emails and integrate them directly into the functionality of an app or website. On the other hand, contextual email APIs are meant for developers to build software applications that require email sync, send, and analytics embedded into the application directly for the benefit of the end user. Detail insights into the features of both of these types of APIs can be found online.

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