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Importance of Send Time Optimization in email marketing

Executing a successful email marketing campaign requires a good deal of planning. You need to select the right Bulk Mailing Software, make sure that your email has a catchy subject line, interactive design and intriguing content, as well as find the right time to send the emails. Timing is everything when it comes to email marketing. Your open rates may end up being low even after carrying out the seemingly perfect email campaign, unless you identify the right send time. In many situations, marketers simply go with the blanket send times based on market or online recommendations. However, this approach may not always work, especially if your mailing list has subscribers across the world. Generic send time often results in poor open rates of emails. To avoid this issue, you need to avail scheduled Email marketing services and leverage Send Time Optimization (STO).

STO basically identifies the ideal send time for email campaigns, making sure of maximum open rates and engagement. ‘Right send time’ in this situation refers to the time at which your email subscribers have higher chances of opening the email. Most of your customers are likely to subscribe to multiple mailing lists. Having too many brand emails in the inbox increases the chances of the customer losing sight of your email in the clutter. With STO, you can increase visibility in the inbox through personalized delivery. Such Personalized Email Service helps identify the perfect time to send email to a customer based on past engagement patterns.

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