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Email Marketing Metrics: What You Need to Track and Analyze

Email marketing is among the most efficient ways to engage with your target audience, and turn subscribers into buyers. However, just because your business does send emails to the subscribers in a consistent manner doesn’t mean that your campaign is as effective as it could be. There are several factors that go into ensuring the success of the campaign, but tracking your metrics is the only way to know whether or not you’re truly reaping the benefits. Here are some of the key emails marketing metrics you must track:


  • Bounce Rate: Bounce rate implies to the percentage of total emails sent that failed to be delivered to the inbox of the recipients. Bounce rate helps in tracking the deliverability of the emails and check the hygiene of your email lists.
  • Delivery Rate: This metric tells you whether your emails are getting delivered to the servers of your subscribers’ inbox providers or not. The mails may get delivered in any folder, including spam and promotions. An email counts as delivered as long as it does not bounce.
  • Click-through Rate or CTR: Click-through rate is the percentage of total email recipients who clicked on one or more links attached in the email, and can provide you a holistic view of your email performance.
  • Spam Rate: Spam compliant rate basically is the number of emails marked as spam by your email subscribers out of the total emails sent.

Even if you are using the Best email marketing tools, the only way to know if your campaign is working the way you want is by tracking it. As you track the metrics and key performance indicators (KPIs) underlined above, you will be able to measure whether you’re hitting your goals and moving the campaign in the right direction.

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