In a world full of push notifications and chat popups, you’d imagine email may be on its way out. Spoiler: it’s not! In fact, email can practically be said to be more relevant than ever, particularly with the help of smart, flexible email APIs. If your business is trying to enhance its customer engagement, welcome to the not-so-secret gadgetry behind the curtain of the Internet.
As of now, in business today, communication is not just a "back-office" function. It is now customer relationship fuel. In this time of rampant interaction from transactional emails and notifications to compliance alerts and personalized communications, businesses just need to consider communicating the right message or types of messages at the right time every time. Mailhub APIs are changing the rules of the game and giving businesses a much smarter, quicker, and more reliable method of communication. The Shift from Legacy Systems to API-First Infrastructure Legacy systems and stand-alone solutions are notorious for creating bottlenecks. They are inflexible, high-touch systems with heavy IT maintenance requests and are even more related to spikes or surges in demand. By contrast, Mailhub operates with an API-first approach that integrates seamlessly into business workflows. Businesses can automate the communication across millions of touchpoints, maintainin...
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